BEFORE
Wellesley Martial Arts Center needed a new website after losing access to their old Shopify site. All original content was locked, but the goal was to rebuild the site using existing messaging, modernize the design, and improve visibility in local search results.
The client wanted a new website, but all content lived on an old Shopify site they could no longer access. There were no backups, exports, or admin credentials available.
Rebuilding the site without access to the original content risked losing important program details, SEO value, and messaging that already worked for the business.
Recreate the website using the original content
Improve structure, clarity, and user experience
Apply CRO best practices to increase inquiries and sign-ups
Add online checkout for programs
Improve local search visibility with basic SEO
Using the Wayback Machine, I recovered the original pages, copy, and program details. From there, the site was rebuilt with a clean, modern design and a stronger content hierarchy.
Once the redesign was complete, I applied basic on-page SEO to help the site perform better in local searches.
Recovered original content using the Wayback Machine
Redesigned the website with a modern, conversion-focused layout
Created a clear hero section with strong calls to action
Structured programs for easy scanning and understanding
Added testimonials to build trust
Integrated WooCommerce for online program checkout
Optimized page titles, meta descriptions, headings, and internal links
Applied local SEO fundamentals to target relevant local keywords
The new website is clean, modern, and built to convert. Visitors can easily understand the programs and take action, whether that’s signing up or purchasing online.
In addition to the design improvements, the site now ranks on page one for several local keyword-related searches, helping increase visibility and organic traffic in the area.
The client was extremely happy with the final result.
Let’s enhance and grow your online presence through a combination of strategic web design and effective search engine optimization techniques.
Hire me today and GROW your business Tomorrow.
Iligan City
Del Carmen, Iligan City 9200